5 tips for Connecting with Millenials
1) Online Capability - "Can I pay rent online? Can I submit my application on your website? How about online leasing?" Answer, "Yes!" to these questions and you start winning the right to be heard.
2) Technology - Tablets and updated graphics send the message that you understand your collegiate residents. Deliver interactive floor plans and videos that display your property.
3) Social Media - Many hours of free time are devoted to keeping up with people and places that have piqued their interest. Post and share content that builds a positive rapport.
4) Texting - SMS continues to surpass email in connection quality.
5) Meet them where they are - Go on campus! Oh, and bring a tablet to show off what you have to offer (and some free food while you are at it).